Social Media for Event Holders in Australia
One of the benefits of being involved in Get Online Week is being part of a national campaign. But how can you make sure people know that you’re involved in the campaign? Through social media of course!
Social media is where we can encourage other organisations to get involved with the campaign - to make sure that collectively we can have a huge impact on the 3m people across Australia who still don’t have basic digital skills. It’s also a great way to advertise events and share the fun stuff that’s happening.
There’s so much more to social media than simply posting and hoping people see it, so we’ve put together this handy timeline of what you should be posting about, and when, to help you have the biggest social media impact possible.
- Now - late September: "We're taking part! Are you?"
Encourage others to sign up for the campaign. The more the merrier because collectively we can have a bigger impact on helping people without basic digital skills.
- Early October - Get Online Week: "Come to our event!"
Log your event details on our event map (coming soon) and let your community know what you're up to and when.
- Get Online Week: "Come along and #try1thing new online!"
This is your chance to shine! Post what you’re up to during the week. We'll be reposting and sharing everything that's going on, so make sure you're part of the national noise.
Here’s a quick guide to making the most of it for this year’s campaign.
- Use the official campaign hashtags: This one might seem obvious, but the best way to make sure your posts are included in any official campaign coverage is to incorporate the hashtags #Try1Thing and #GetOnlineWeek.
- Follow us: Make sure to follow the official Get Online Week Twitter account @getonlineweekau and mention us in your posts so we don’t miss anything when we’re reposting!
- Post about your events using our pre-made images: These bold and bright images are a really great way to let people know that you're taking part in the campaign. Make sure to link to your website or to your events on the official campaign map. These images are tailor-made for social media - just download and add your event details and links to the text of the tweet.
- Take pictures with your #Try1Thing selfie sign: Download, print and write in what you've tried during Get Online Week. It's a great prop for social media pics. Take lots of pictures of your staff, volunteers and learners who have tried 1 thing at your events posing with the sign.
Hosting an outreach session in a new and exciting place? Extra social media kudos will go to centres who post pictures in the most imaginative location!
- Share your marketing efforts: We love to hear and see how you’re using all the marketing materials on the resources page. Feel free to send us pictures of all the different locations you’ve hung posters or distributed leaflets. If you’re doing some street marketing, post some pictures or videos of your team! This is also a great way to help other organisations who have never taken part before.